Experience
With over 20 years of experience, I’ve led marketing and growth strategies that center empathy, equity, and real results. My work spans B2B and B2B2C sectors—from social impact startups to Fortune 500 brands—driving multimillion-dollar campaigns, scaling brand ecosystems, and translating mission into meaningful engagement.
I bring both analytical precision and narrative fluency to my approach, blending storytelling with strategy to build brands people trust. Whether I’m developing a national campaign, growing a social impact program, or guiding a rebrand, my focus remains the same: connection, clarity, and community.
I also hold an Advanced Certificate in AI-Driven Digital Marketing from the Digital Marketing Institute, which equips me to lead with insight at the intersection of creativity and emerging technology.
My leadership style is rooted in collaboration, curiosity, and care. I believe that marketing, at its best, doesn’t just sell—it builds trust, sparks momentum, and creates space for transformation.
Specialties
Strategy and Planning
Social Media & CRM
Social Impact
Team Leadership
Revenue Generation
Marketing Automation
Performance & Growth Marketing
Lifecycle Marketing
Performance & Public Speaking
Fundraising
Media Relations
Community Engagement & Growth
Go-to-Market Planning
Change Management
Data, Analytics & Insights
Design Thinking & User Experience
Event Marketing
Brand Development & Management
Professional Experience
April, 2025
Digital Marketing Institute
Advanced Certificate in AI-Driven Digital Marketing, Digital Marketing Institute
2022-2024
Senior Director, Head of Marketing
Catalyst
Led go-to-market strategies across marketing, brand, product, channel and events to build awareness, adoption and engagement for this global nonprofit driving workplace change and advancing women from the frontline to the C-Suite. I delivered initiatives to position Catalyst as the premier thought leader among new and existing audiences and increase acquisition and retention, while ensuring brand consistency and alignment with the organization’s 3-year strategic plan. I managed agency partnerships to create impactful visual, brand and messaging campaigns, and directed paid media programs to optimize ROI. I oversaw a marketing budget of $500,000, efficiently allocating resources to maximize impact and containing costs, and managed, coached and developed a high-performing team of 7 directors, managers, producers and associates.
2021-2022
Marketing Director
Search for Common Ground
Formerly Preemptive Love) I directed marketing strategy and brand awareness efforts with a $100K budget, driving ROI through omnichannel campaigns across social media, CRM, performance marketing, content and e-Commerce. I collaborated with cross-functional teams to align with OKRs and fundraising goals, and managed and mentored a fully remote team of marketing, social media, digital design and content associates.
2016-2020
Marketing Director
Luna Vineyards
I led marketing, communications, and brand strategy for this producer of fine Italian wines with $6M in annual revenue. I developed and executed national marketing initiatives, events and public relations campaigns to expand outreach, maximize awareness and drive sales for a 20-item product line with a $400K annual marketing budget. I increased customer engagement through loyalty programs and leveraged product, market and customer data analysis to identify business development opportunities and meet P&L objectives. Directed a team of 3 including a web developer, social media manager and graphic designer.