Experience
I work with leaders and teams navigating change who need language that feels steady, clear, and grounded in shared values. With over two decades of experience in marketing and communications, I’ve worked across nonprofit, social impact, and brand settings, often at moments when trust, alignment, and care in communication truly matter.
My approach is shaped by two complementary forms of training: an MFA in Theater and Contemporary Performance, which grounded me in narrative, empathy, and embodied listening, and training in Public Narrative through Harvard, where I learned to work with story as a leadership practice that builds connection and collective action. In my work, I bring these together to support people in clarifying purpose, finding language they can stand behind, and moving forward together with intention.
Specialties
Strategy and Planning
Social Media & CRM
Social Impact
Team Leadership
Revenue Generation
Marketing Automation
Performance & Growth Marketing
Lifecycle Marketing
Performance & Public Speaking
Fundraising
Media Relations
Community Engagement & Growth
Go-to-Market Planning
Change Management
Data, Analytics & Insights
Design Thinking & User Experience
Event Marketing
Brand Development & Management
Professional Experience
September, 2025
Harvard Kennedy School Executive Education
June, 2025 - Current
Freelance Marketing and Comms Consultant
April, 2025
Digital Marketing Institute
2022-2024
Senior Director, Head of Marketing
Catalyst
2021-2022
Marketing Director
Search for Common Ground
2016-2020
Marketing Director
Luna Vineyards
Public Narrative: Leadership, Storytelling, Action
I work with nonprofits, social impact organizations, and small teams to strengthen their marketing foundations and grow their reach. My focus is on clarifying voice, building practical systems, and partnering with creative teams to produce work that feels both strategic and human.
Highlights:
- Lead messaging and positioning updates that help clients better communicate their mission and attract new supporters.
- Collaborate with designers and writers to create campaigns across web, email, and social that translate complex ideas into clear, compelling stories.
- Build simple but effective tools (like content calendars and asset libraries) to streamline team collaboration.
- Support leaders during organizational changes and program launches by focusing marketing efforts where they have the most impact.
Advanced Certificate in AI-Driven Digital Marketing, Digital Marketing Institute
Led go-to-market strategies across marketing, brand, product, channel and events to build awareness, adoption and engagement for this global nonprofit driving workplace change and advancing women from the frontline to the C-Suite. I delivered initiatives to position Catalyst as the premier thought leader among new and existing audiences and increase acquisition and retention, while ensuring brand consistency and alignment with the organization’s 3-year strategic plan. I managed agency partnerships to create impactful visual, brand and messaging campaigns, and directed paid media programs to optimize ROI. I oversaw a marketing budget of $500,000, efficiently allocating resources to maximize impact and containing costs, and managed, coached and developed a high-performing team of 7 directors, managers, producers and associates.
Formerly Preemptive Love) I directed marketing strategy and brand awareness efforts with a $100K budget, driving ROI through omnichannel campaigns across social media, CRM, performance marketing, content and e-Commerce. I collaborated with cross-functional teams to align with OKRs and fundraising goals, and managed and mentored a fully remote team of marketing, social media, digital design and content associates.
I led marketing, communications, and brand strategy for this producer of fine Italian wines with $6M in annual revenue. I developed and executed national marketing initiatives, events and public relations campaigns to expand outreach, maximize awareness and drive sales for a 20-item product line with a $400K annual marketing budget. I increased customer engagement through loyalty programs and leveraged product, market and customer data analysis to identify business development opportunities and meet P&L objectives. Directed a team of 3 including a web developer, social media manager and graphic designer.